Manufacturing Advertorials: Roadmap for Lucrative Career Pathways
The “Made in Florida” manufacturing advertorials in Florida Trend’s NEXT magazine have been an effective vehicle in reaching thousands of high school students throughout Florida. The advertorials promote positive awareness of manufacturing careers and education, and serve as an educational roadmap for students interested in manufacturing as a viable and lucrative career pathway. Dr. Marilyn Barger, executive director of FLATE and a strong voice for manufacturers throughout Florida, says painting a positive picture is only one piece of the awareness and recruitment puzzle. Barger believes parents and the entire community must be made aware of the challenging, state-of-the-art, high-wage, high-skill careers that the manufacturing industry provides.
To assist in this double-edged effort, FLATE partnered with the Manufacturers Association of Florida to expand the “Made in Florida” brand into a coordinated statewide awareness campaign. The initiative encompasses the Made in Florida DVD and online video, live and virtual industry tours, career pathways, Facebook and YouTube content, student interviews, and web-based resources on the Made in Florida webpage at www.madeinflorida.org.